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Analyses / KO

KO Coca-Cola Co As of Jul 3, 2026
$84.14

Defensive large-cap beverage leader. 52-week high, elevated multiples, strong dividend. +3.5% today.

Setup: value_with_income Confidence: 68 Horizon: 6-12 months Risk: low Category: Large Cap
🔒 Trade Plan — entry · target · stop
Entry Zone
$•••–•••
Target
$•••
Stop Loss
$•••
Risk / Reward
•.• : 1
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The Thesis

▲ Bull Case

Coca-Cola hit 52-week high on soda/coffee strength. Dividend yield 2.52%, payout ratio 67% sustainable. Operating margin 28.7% and net margin 27.3% reflect pricing power and scale. EPS growth 11.5% YoY outpaces revenue growth 3.7%, signaling margin expansion. Beta 0.35 provides portfolio ballast. India unit valuation catalyst ($10B target) de-risks. Insider net buying (58 buys vs 62 sells, balanced).

▼ Bear Case

Valuation stretched: P/E 25.7x, forward 26.9x, EV/EBITDA 26.1x all above historical norms for a mature beverage company. Price-to-FCF 66.6x elevated; suggests limited FCF yield relative to price. P/B 9.3x and P/S 7.4x also premium. Revenue growth only 3.7% YoY vs 11.5% EPS growth relies on buybacks and margin expansion—not sustainable long-term. At 52-week high, limited upside; pullback risk if macro softens or earnings disappoint.

Valuation

overvalued — score 38/100

KO trades at a premium to historical and sector averages on all major multiples. P/E 25.7x, forward 26.9x, EV/EBITDA 26.1x, and P/S 7.4x are all elevated for a mature beverage company. Price-to-FCF 66.6x is especially high, signaling limited FCF yield. 52-week high and lack of margin-of-safety offset quality and dividend appeal.

Technical Levels

Support · $81.40 (Daily low / near-term support) · $80.00 (Round number / entry zone low) · $77.00 (Stop-loss / 3% pullback)

Resistance · $84.14 (52-week high / current price) · $86.50 (Next resistance / +2.8%) · $90.00 (Psychological / 1-year target)

RSI: not_available

Financial Health

Score 75/100. KO has strong balance sheet health with current and quick ratios above 1.1, indicating solid liquidity. Gross and operating margins are among the best in beverages, reflecting brand power and scale. Payout ratio 67% is sustainable for a mature cash-generative business. No material solvency concerns evident in available data.

Risk Flags

At 52-week high; limited margin-of-safety. Pullback to 80–82 may offer better entry.
Valuation multiples (P/E 25.7x, EV/EBITDA 26.1x) near or above long-term peer averages; rate hikes or earnings miss risk downside.
Revenue growth 3.7% YoY is sluggish; EPS growth 11.5% driven by buybacks and margin—not organic expansion.
Price-to-FCF 66.6x very high; cash generation may not support current valuation if rates stay elevated.

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KO FAQ

Is KO a buy right now?

Coca-Cola Co's current read is a value_with_income setup with 68 confidence over a 6-12 months horizon. Valuation: overvalued. See the full bull and bear case above, or run a live analysis for the exact entry, target and stop.

Is KO overvalued?

overvalued (valuation score 38/100). KO trades at a premium to historical and sector averages on all major multiples. P/E 25.7x, forward 26.9x, EV/EBITDA 26.1x, and P/S 7.4x are all elevated for a mature beverage company. Price-to-FCF 66.6x is especially high, signaling limited FCF yield. 52-week high and lack of margin-of-safety offset quality and dividend appeal.

What are the risks of buying KO?

Valuation stretched: P/E 25.7x, forward 26.9x, EV/EBITDA 26.1x all above historical norms for a mature beverage company. Price-to-FCF 66.6x elevated; suggests limited FCF yield relative to price. P/B 9.3x and P/S 7.4x also premium. Revenue growth only 3.7% YoY vs 11.5% EPS growth relies on buybacks and margin expansion—not sustainable long-term. At 52-week high, limited upside; pullback risk if macro softens or earnings disappoint.