02 / scenarios
Turn a thesis into bull, base, and bear cases.
A thesis is not only a sentence like "the stock is cheap" or "AI demand is strong." It should be a range of possible outcomes with evidence attached to each path. Scenario work helps you avoid treating one attractive story as the only future.
Base case
The base case is the ordinary path: what might happen if the company performs close to current expectations. It should include revenue direction, margin assumptions, balance sheet needs, likely catalysts, and a valuation range that does not require heroic assumptions.
Bull case
The bull case asks what could justify upside. Examples include faster revenue growth, durable margin expansion, new product adoption, lower capital intensity, better cash conversion, regulatory relief, or a valuation multiple that expands because investors trust the story more.
Bear case
The bear case asks what could break the thesis. Examples include demand slowing, pricing pressure, customer concentration, rising debt costs, dilution, execution misses, inventory problems, or a stock that already discounts perfection.
Before acting on a stock, write one sentence for each scenario. If you cannot describe the bear case clearly, the research is not finished.